Apple recently announced there new retail chief “Angela Ahrendts.” The news was announced on Wednesday. Angela who has replaced John Browett was previously the CEO of Burberry, a luxury fashion company. Angela will be filling in the position of senior VP Apple’s retail operations.Industry experts have their views that the main objective will be to expand the retail footprints of the company to international level.
Angela has been counted as a major factor behind of success behind huge retail success of Burberry. Angela will be handling online Apple stores and brick-and-mortar both at the same time which is unusual as previous chiefs never had such an opportunity as in past both the jobs were handled by separate individuals. This also shows the amount of trust Apple has on the skills of Angela.Angela’s appointment was announced by Tim Cook's, CEO of Apple in October 2013. Cook stated that he is thrilled to have Angela in her team as Angela has been a leader throughout her career, which her career record says itself.
As per industry experts this will be a great strategic move leading Apple to expand further at global horizon.