iPad mini with Retina display Small wonder. Beautiful 7.9-inch Retina display. The difference has never been clearer. iPad mini with Retina display is amazing to hold. And behold. Every photo is incredibly detailed and vibrant, and every line of text is remarkably crisp and clear. With higher resolution than an HDTV, it’s stunning — on a whole new scale. Learn more 7.9 inch display2048x1536 resolution326 pixels per inch A7 chip. Desktop-class architecture. No desktop required. Don’t let its size fool you. iPad mini is powered by the new A7 chip with 64-bit architecture. A7 delivers killer performance — up to four times faster CPU and up to eight times faster graphics performance than the previous generation — without sacrificing battery life. So you get incredible power in a device you can take with you wherever you go. Learn more Up to 4x CPU performanceUp to 8x graphics performanceUp to ten hour battery. (Refer to footnote 1.) Powerful apps. It comes ready to work. And play. iPad apps are like no other. Because they’re designed just for iPad, they look amazing and use every pixel of the beautiful display. iPad mini comes with great built-in apps for the everyday things you do, like checking email and surfing the web. To help you be even more creative and productive, iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are now available for free. And over 475,000 other incredible iPad apps are just a tap away in the App Store.2 With apps like these, iPad mini can do just about anything — which means you can, too. Learn more about built-in appsLearn more about the App Store Advanced wireless. Do more in more places. iPad mini keeps you connected faster than ever. In more locations than ever. Using two antennas instead of one and MIMO technology, iPad mini delivers twice the Wi-Fi performance of its predecessor. And the Wi-Fi + Cellular model supports more LTE bands than ever, so you can make quick, easy connections the world over.3 iPad mini and iOS 7. Beautiful design. Beautifully integrated. iOS 7 was designed to take advantage of 64-bit architecture. So it’s every bit as advanced as the iPad mini it runs on. And with new features like smarter multitasking, Control Center, and AirDrop, iOS 7 makes the experience of using iPad mini even more beautiful and simple. Because iOS 7 and iPad mini weren’t just designed to work together, they were designed to enhance one another. To bring the Retina display to iPad mini, we had to find a way to pack every one of the 3.1 million pixels from the 9.7-inch iPad into a 7.9-inch display. Every pixel in a display has multiple signals telling it when to light up. And with a 2048-by-1536-resolution display, more pixels and more signals are placed closer together on the same plane, so signals can get crossed and image quality can suffer. To make sure everything on iPad mini looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. In the end, the pixel density jumped to 326 pixels per inch — so dense the human eye can’t distinguish individual pixels — making everything look incredibly detailed, vibrant, and razor sharp. 3.1 million pixels. 2048 x 1536 resolution. We maximized the inside. The outside is still mini. iPad mini was designed to be a concentration, rather than a reduction, of iPad. It’s small. But when you use it, it doesn’t feel small. In addition to the Retina display, we packed in a tremendous amount of power and capability. And yet iPad mini remains the perfect mini size. That’s because we reengineered nearly every component. And shaved fractions of millimeters everywhere to keep iPad mini thin and light. It feels like an iPad in every way — only it’s mini. 7 inch display 7-inch tablet 7.9 inch display iPad mini iPad mini is small enough to fit in one hand, yet it has a 35 percent larger screen area than a 7‑inch tablet. Four times the performance in the same amount of space shouldn’t add up. And yet it does. The way iPad mini feels in your hand is remarkable. But just as remarkable is the way it performs. Even though iPad mini is so thin and light, we managed to pack an incredible amount of power and advanced technology inside it. It all starts with the new A7 chip. The new A7 chip rips. It’s the most powerful chip we’ve built to date — and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad mini speaks the language of the most advanced computing designs available. The A7 chip gives iPad mini up to 4x faster CPU performance and up to 8x faster graphics performance than the previous generation. So it delivers incredible power and performance in a three-quarter-pound device that fits in one hand. There’s a reason we design our own chips. We can decide which functions we want a chip to perform and build them right into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. It’s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it. M7 provides a little help. And a lot of efficiency. The M7 motion coprocessor is another reason why iPad mini can be so powerful yet power efficient. We designed M7 to measure the motion of iPad mini by collecting data from the gyroscope, accelerometer, and compass. It offloads work from the A7 chip, gathering motion information from iPad mini so apps can adapt their functions. Because M7 was engineered for this specific task, it uses less power than A7 would require. And it frees up A7 to focus on other tasks. The result is not only a better iPad experience, but great battery life. And loads more technology lies within. The 7.5-mm-thin enclosure of iPad mini is filled to the brim with advanced technologies that help give you an even better experience. iPad mini is designed to be on the go, so it has two antennas to support MIMO (multiple-input multiple-output) for up to twice as fast 802.11n Wi-Fi. And the Wi-Fi + Cellular model has more LTE bands to support more networks around the world — so iPad mini can keep you connected in more places.1 It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and filter background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that’s light and easy to hold. FaceTime HD camera. 5-megapixel iSight camera. More LTE bands. Dual microphones. Two antennas for MIMO. No detail is too small. Pick up iPad mini, and you’ll notice how balanced it feels. That’s because everything about it is the result of careful consideration. Every detail serves a purpose. And the sum of it all is an incredibly refined iPad mini. Unibody aluminum construction makes iPad mini light yet solid in your hand. Slide 1Slide 2Slide 3Slide 4 Hardware and software that were made for each other. iOS 7 and iPad mini weren’t just designed to work well, they were designed to work well together. So the experience of using them together is seamless. Like iPad mini, everything about iOS 7 is simple and incredibly intuitive. And iOS 7 on iPad mini was optimized to include thoughtful choices that take advantage of the iPad experience. For example, the Control Center panel is in an easy-to-read horizontal orientation. In the Camera app, the shutter button appears on the side of the screen rather than at the bottom — because that’s where your thumb is when you’re holding iPad mini. All these small considerations make iOS 7 not just beautiful to see, but beautiful to experience. One bright idea deserves another. When you have a device as small and light as iPad mini, you don’t want to put something on it that adds bulk. So we designed the iPad mini Smart Cover and Smart Case to fit and protect iPad mini perfectly. They’re crafted with as much precision and care as iPad mini itself. Smart Cover The Smart Cover is constructed from a single piece of polyurethane and features a sleek covered hinge that custom fits the thin profile of iPad mini. It comes in six vibrant colors. And it doesn’t just protect iPad mini. The Smart Cover actually wakes iPad mini when opened and puts it to sleep on close. The Smart Cover also folds into different positions to create a stand for reading, viewing, typing, or making FaceTime calls. And it’s easily removable, so you can snap it on and off whenever you want. Smart Case The Smart Case is the most streamlined way to protect iPad mini, front and back. It comes in six rich shades of beautiful aniline-dyed leather for a pop of color, and it feels great in your hand. And it’s been designed with a slim profile that mirrors the thinness of iPad mini. The Smart Case wakes iPad mini when opened and puts it to sleep on close. And like the Smart Cover, it folds to create a stand, so you can position iPad mini for whatever you want to do. Designed to have a big impact on the world. Not the environment. At Apple, we’re always thinking about the impact our products have on the world. And we know that impact continues after the end of a product’s useful life. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we go to great lengths to exclude harmful toxins from our components. iPad mini is a perfect example. The aluminum enclosure is highly recyclable. And every iPad mini is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. So we actually disassemble our products into individual components and materials in our Cupertino lab. Then we test those components using a variety of methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we make meets our environmental standards.